Why Invest in Rotorua

The population of Rotorua has grown by nearly 10% since 2013 as people seek a better lifestyle for themselves and their families, away from the hustle and bustle of overpopulated areas. Rotorua’s Vision 2030 harnesses the strengths of our people and our place, being innovative and collaborative, creating diverse opportunities, and supporting a legacy of sustainability for our environment.
Our city is undergoing a period of transformation, underpinned by long-term partnership investments with central government, local iwi, businesses, and the philanthropic sector. In addition to acting as a catalyst for significant iwi and private investment, these investments will contribute to the creation of hundreds of new jobs and unlock Rotorua’s potential as a world-class city. They are a reflection of the extensive effort of the local community and their willingness to work in partnership to support an exciting future for Rotorua and its people.
Rotorua has recently forged successful partnerships in order to achieve high-impact outcomes for our communities and visitors.
Rotorua lakefront development
A four-year $40 million redevelopment of the Rotorua lakefront is now underway, funded through a 50:50 partnership of the Provincial Growth Fund and Rotorua Lakes Council. The project will include new boardwalks, cycleways, walkways, playgrounds and landscaping, all working to improve the connection between the city and the lake.
The stronger connection will enhance opportunities for more events, improved social engagement and cohesion, and increase cultural and civic pride.
Private and iwi landholders around the lakefront have indicated they are ready to invest millions into accommodation and attractions once the project is underway.
Whakarewarewa forest redevelopment
The iconic Whakarewarewa and Tokorangi forests are much loved by many, and are a popular playgrounds for local and visiting mountain bikers, runners and walkers. They also play host to numerous world-class competitions, particularly mountain biking events and marathons, attracting thousands of athletes, crews and supporters, injecting millions of dollars into the local economy.
Thanks to funding from the Provincial Growth Fund, and in partnership with iwi forest owners, Rotorua Lakes Council is currently managing an investment of $14.5 million to enhance the forest amenity and improve the experience for all users. The redevelopment of the forest will create significant opportunities for the city, as well as benefits for tourism.
Rotorua Museum redevelopment
The $51 million redevelopment of the Rotorua Museum has been made possible by a strong funding partnership of local and central government, local charitable trusts, and private philanthropic donors.
Prime Minister Jacinda Ardern noted on a recent visit that “this iconic New Zealand landmark in the Government Gardens cultural quarter is one of New Zealand's most photographed buildings and has immense heritage value. The treasures the museum now holds are important for both the region and the whole country. It has been and will be again, a major tourism attraction for the city.”

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